There are many ways a business can use the internet to make money. Video marketing is an avenue being explored by many businesses today. The best videos truly expand your customer base. The following tips will get you off on the right foot.

Videos should be concise and have a clear point. Most people don't have the attention span to sit there waiting to get what they're looking for. If you need a long video, think about spreading it over several shorter chapter style installments.

YouTube offers editing features on their site. Annotations are one such tool. This is a good time to put up a link and put in some information such as contact info.

Be certain to optimize each video. It is essential to have a unique title for each site uploaded to. It is important to include specialized keywords, as well. Contact information needs to show up in descriptions or the video so people are able to contact you.

Take screenshot of your site to include in the video you make. This lets viewers become a little more familiar with it. Screenshots may be used for how-to videos too. Just save the screenshot and edit it into your video.

One of the most popular reasons for browsing the Internet is to locate information on how to accomplish one task or another. Creating a "how-to" video will help increase exposure to your business by driving new traffic in your direction. If you seem like an authority, people will be interested in seeing what other videos you have.

If you have several employees or colleagues, encourage them to get involved with your video marketing project. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. Don't shy away from using more than on person, if doing so will be to your benefit.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch.

When it comes to your marketing videos, choose a consistent tone. Remember that how-to videos are not necessarily required. Funny videos can work just as well. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.

Don't do everything yourself. You may find it to be a challenge always coming up with video ideas. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Using these sessions regularly can keep you at the top of your advertising and niche.

You need to know for sure whether or not your video is reaping the results you want. You can always use your own judgment about a video's likely appeal. Hard data, however, is a much better way to figure out if you are hitting the mark. Keep track of the number if people who watch each video, how many repeat visitors your videos draw, and how long people spend watching videos.

Don't forget that you need to share your video wherever you can. Send it to everyone you know. Write about it in your blog. Send a link to your customers via email or snail mail. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the message!

Your video should be informative and concise. Most folks have the attention span of a gnat. Three minutes or less should be your goal. Nothing can shake customers' attention and make them forget the good things like a distraction, glitch or dull moment.

Brief videos work better than longer ones. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. Five minutes is okay in some cases, but anything longer than five minutes is too much. Remember to keep it short and sweet.

In addition to posting your video on YouTube, embed it on your website. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. You will still get credit for your views using this method.

Perfection is overrated. You do not have to invest in state-of-the-art equipment in order to create a quality video. Any camera and computer should do. If you have a smartphone, you can use its camera for this too. Just create great content and stay professional and it'll work out.

Include music in your videos. Consider what commercials you have seen and you will see that the best ones have music in them. What music would work in your video? By adding music to your videos, you'll be more likely to attract viewers. When you don't want to be the center of attention, this is a great way to go.

Try not to make videos that look like ads. Your viewers can lose interest in videos that are nothing more than sales pitches. Your audience needs quality and detailed content.

Most people enjoy a good story. Can you think of any stories you can speak of in regards to your products or company? For example, you might discuss community efforts your company has been involved with. You can also include stories from customers who have found benefit in the use of your products or services.

Video marketing has a worldwide reach. You are not limited to any geographical area. Video content can be viewed by everyone with a connection to the web. Use these suggestions to create your own successful marketing videos.